Customers and businesses need to share a strong sense of trust. As consumer spending tightens, every ounce of goodwill is more important than ever.
Recent research has revealed that 7 out of 10 customers have been scammed online. It’s hardly surprising that people get caught up in these sordid affairs, and it can forever sour relationships between consumers and companies, whether your enterprise is responsible or not. The same is true for door-to-door sales, which many also fall victim to.
Your firm needs to quickly stand out as a trustworthy entity at a time when customers’ spending appetites and goodwill are likely at all-time lows. Here’s how to do it.
Protecting your digital data is vital. Your strategies don’t need to be a series of behind-the-scenes secrets. Some aspects of your information security can be public knowledge. That way, customers will be confident that you can safeguard their data, making them much more likely to do business with you. Still, more than abstract promises and empty gestures are required here, and esteemed accreditations will tout your company far better.
Procure ISO 27001 certification to impress your consumer base. It concerns data security in IT and beyond, and the Standard is suitable for firms of all sizes. Few could question how seriously you take risk management when you adhere to these measures, as you’ll comply with legal measures but with finesse, too. Get your free quote today with QMS International.
Loyalty programs aren’t just about inviting more business. They communicate numerous positive things about your firm to the customer. For instance, these programmes highlight your appreciation. You’d also be stating the intent to be around for the customer in future. Depending on loyalty package contents, there can also be an air of exclusivity as you build a community. If you provide discounts at your firm and others, your company is more than just a business; it’s a lifestyle choice.
Some firms offer a redeemable point scheme, exchanging these currencies for their usual products. While it can generate savings for the customer, it’s best to go beyond this generic baseline. Be thoughtful and creative with your loyalty scheme. Incorporate it as part of your firm’s unique brand identity, and it will resonate with customers more powerfully.
Many grand claims can be made amid an ambitious marketing campaign. Today, however, customers may value hard truths more than fanciful conjecture. It’s no secret that many companies are going through hard times today. While you don’t need to be forthcoming about all your enterprise’s goings-on, you can take steps toward managing consumer expectations in certain scenarios. For example, if supply chains are causing product shortages, that’s probably worth mentioning, if only so they don’t falsely attribute any incompetence to your company.
Giving your consumers a small peak behind the curtain builds trust. After all, you’d be reaching out in a sense, trusting that the consumer will understand the situation and readjust accordingly. These revelations are olive branches in tough situations and showcase a sense of maturity as well. Provide updates in blog posts and social media feeds for anybody who’s interested. Better business relations always follow when all parties better understand one another.