Bridgewater Resources’ specialist recruitment services were employed by the Midlands regional office of a highly successful and well-respected distributor who are one of the top players in their competitive industry.
The company had previously invested their time and efforts in graduate recruitment. However, they had found that many of the graduates they had employed didn’t have the level of commitment and drive required for their roles. Bridgewater was therefore tasked with finding Graduate Trainees for 6 of the company’s locations across the Midlands region.
They were looking to employ graduates who wanted to forge a long-term career with the business and who had the potential to progress to senior roles. As such they specified that they were looking for commercially minded graduates, who were passionate about starting a career in B2B sales. It was essential that candidates were not afraid to get stuck in and to work their way from the ground up.
Due to the client’s requirements and the competitive nature of the graduate market, we had to adapt our approach. We had to be very selective with candidates; it was essential to ensure that the candidate had the right attitude and motivations. This was established by carefully considering applicants based on their choice of degree, extra-curricular activities/achievements, work history and thorough assessment of personality as part of the screening process.
To attract high-calibre candidates, we used a variety of methods including outreach via social media, visual job adverts and promotional materials. Through client visits and working closely with the management team, we were able to educate ourselves fully about the opportunity. This allowed us to paint a positive yet realistic image of the role and business to candidates, including the challenges they may face in the role.
Within 3 months, all 6 locations had strong graduates placed, all of which were enthusiastic about the business and the role. Based on recent feedback from the client and continued candidate contact from Bridgewater, all of them are doing well and having a positive impact on the company.