4 Things Companies Should Showcase to Attract Talent

For companies who want to add new talent to their team this year, it’s important to be upfront about certain things that job seekers are looking for.

While certain factors like employer branding should be a constant focus for growing businesses, the COVID-19 pandemic has changed the priorities of many job seekers. Being clear about the company mission, culture and salary on offer is still important, however, there’s also a need to adjust messaging to meet new candidate desires.

Here’s what job seekers now want to see from companies:

1. Information about remote working policies

Remote working has become the norm for many during the pandemic and expectations of flexible working have therefore changed too. Many job seekers are now prioritising looking for roles that offer remote or at least flexible working and it can no longer be grouped as a random perk.

Companies should ensure that they have very clear messaging surrounding their remote work policies. Job seekers should be able to tell from reading the job description or visiting a company website what these policies are. Options include:

  • Working remotely full-time
  • Fully flexible working
  • Offering hybrid working
  • Occasional remote work as a perk
  • No remote work

Remote work policies have become so important that for some job seekers it will be a deal-breaker. Many workers have gotten used to working from home and a recent FlexJobs survey revealed that a staggering 58% of people would look for a new job if they weren’t allowed to continue working remotely in their current position.

2. Company culture and political stances

Employees are increasingly wanting to work for companies that share their values. This means that companies can no longer remain silent when it comes to major cultural and political issues.

Gartner research shows that 74% of employees expect their employer to become more actively involved in the cultural debates of the day. Furthermore, it found that the number of employees who were considered highly engaged increased from 40% to 60% when their organisation acted on today’s social issues.

Steps that companies can take to achieve this include:

  • Donating money to relevant causes
  • Organising a community service project for a social cause
  • Addressing issues of diversity and inclusion
  • Closing the gender pay gap
  • Bringing the workforce together to educate and engage in conversation

3. Elaborating on company benefits from the start

Generally, when advertising a job employers list vague benefits such as ‘generous annual leave’ or ‘competitive health benefits.’ These benefits are to entice job seekers to apply and then more information is revealed the further they go through the process or when they receive their contract.

However, today’s job seekers want to know exactly what is on the table from the get-go. They know what benefits they are looking for in their next role and won’t waste their time applying for roles that they don’t think tick all their boxes. Because of this, employers should ensure they are being transparent about what benefits are on offer.

4. Stating how the pandemic has impacted your business

Every business has been impacted by COVID-19 in some way. Many struggled, some thrived and most had to review, make changes, and restructure the way they operate. These unique stories are worth sharing!

The same can be said of employees and job seekers. Their lives changed and they will be better able to relate to your company if you can talk candidly about how COVID impacted you (good and bad), what the company learnt and how it responded.

Bringing it all together

Job seekers are putting in the research to find a job and business that is a great fit for them. Companies that can focus on the four areas above and incorporate them into their recruitment strategy will be more successful in attracting the best candidates.

At Bridgewater Recruitment Group, we have been recruiting high-calibre graduate and professional candidates for over a decade. With our range of recruitment services, experienced Consultants and vast talent network, we can help you find individuals who will shape the future of your business.

If you need any help with your recruitment strategy or finding high-quality sales talent for your team, get in touch with us today!

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