6 Tips for Attracting Sales Talent to Your Business in 2021

The last year and a half has been a rollercoaster for businesses and the ride isn’t over yet as we continue to navigate our way through a global pandemic.

With so much change and uncertainty, the UK job market has also been changing rapidly depending on the current circumstances. This has made it even more challenging for businesses to know how to attract good talent to join their teams and when is the best time to do so.

We thought it would be helpful to pull together six simple tips that will help you to attract sales talent in 2021.

1. Knowing what you are looking for

Before you can even begin with attracting sales talent, you’ll want to have a clear idea of what it is you’re looking for. Being clear about this will help with streamlining your recruitment process and finding the right talent more quickly and efficiently.

You’ll want to think about and include in your job description:

  • What skills are required
  • The daily responsibilities and expectations for the role
  • What personality would be the best fit for the role and team
  • Length of contract (permanent, seasonal, temporary)

Ensure that you pinpoint the most important elements and where you are willing to be more flexible too. It’s all well and good imagining your absolute dream candidate, but if you’re unwilling to consider anyone that doesn’t tick every single box, you’ll be looking for a long time.

2. Hiring with personality and attitude in mind

To strengthen your recruitment strategy, you should focus more on candidate potential than their direct experience. It’s crucial to find someone who will be able to adapt to your industry and thrive within the company. By focusing on candidates’ attitude to work and their values, you are more likely to find great talent that can learn quickly and innovate.

3. Nurturing new talent

A great way to attract high-quality candidates is to focus on hiring people who you can mould into top sales performers. There are plenty of benefits to hiring someone with less experience, such as:

  • They can bring a fresh approach and new ideas
  • It can improve your company culture and diversity
  • You’re building your company’s talent pipeline and creating long-term security
  • You can grow and nurture talent to suit the needs of your business

Apprenticeship Manager at Microsoft, Dominic Gil, highlights:

“Some employers can search endlessly for exactly the right person for the job. Instead, they should try looking for a young person with potential, who has the right skills and motivation – they should develop them. You need to be a bit inventive, and it pays off.”

4. Going digital

LinkedIn reports that passive candidates (those not actively looking for a job at the time) account for a massive 70% of the recruitment market. If people aren’t actively looking for a new job, how can you reach them? The answer is by going digital!

Having a strong social media presence, especially on LinkedIn, is a great way to show off your company culture, share your business successes and win over high-calibre talent.

5. Offering good incentives

Offering good incentives is an excellent way to enrich your employer brand, attract talent and ensure your team feel valued and well-rewarded. As part of the recruitment process, you’ll want to shout about the benefits you offer which could include:

  • Bonuses
  • Flexible working options
  • Private healthcare
  • Discounted gym memberships
  • Regular social events
  • Free parking

6. Getting help from recruitment experts

Recruiting new talent is a big job that takes time and energy, so it’s worth enlisting the help of an experienced recruitment partner. They can help you with all of the steps above, set up a proven recruitment process and find the talent you need.

At Bridgewater Recruitment Group, we have been recruiting high-calibre graduate and professional candidates for over a decade. With our range of recruitment services, experienced Consultants and vast talent network, we can help you find individuals who will shape the future of your business.

If you need any help with your recruitment strategy or finding high-quality sales talent for your team, get in touch with us today!

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