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Marketing Careers

Marketing is an extremely popular career choice. There are a vast range of opportunities available for creative individuals with strong communication and digital skills. You’ll also need the determination to keep up with ever-changing trends and developments.


Every day is different when you work in marketing. You’ll be getting creative by coming up with and running various campaigns to reach your target audience.

team work

Most marketing efforts rely on the combined efforts and creativity of a team. Marketers should enjoy building relationships and influencing others. They should also be able to build a thick skin as they may have to deal with conflicts within clients, colleagues and suppliers.


The success of your marketing campaigns will be measurable and it’s a great feeling to see the results and impact your work has made. You’ll see your campaigns from an initial idea all the way through to the end result.

Marketing Areas

  • advertising
  • affiliate marketing
  • brand management
  • campaign metrics and research
  • communications and PR
  • community involvement
  • content marketing
  • copywriting
  • database management and analysis
  • direct marketing
  • display advertising
  • distribution
  • email marketing
  • event management
  • market research
  • media planning
  • mobile marketing
  • product pricing
  • public affairs
  • sales promotion
  • sales strategy
  • search engine marketing (SEM) and pay-per-click (PPC)
  • search engine optimisation (SEO)
  • social media
  • web design and development

Skills Employers Want

Communication Skills
IT Skills
Organisation Skills
Project Management Skills
Analytical and Numerical Skills
Confidence to Pitch and Present Ideas
Commercial Awareness
Ability to Work Under Pressure
Good Understanding of Digital Marketing

Marketing Jobs

At Bridgewater Graduates, we offer a variety of commercial graduate and trainee jobs, including marketing positions, with market-leading businesses across the UK and Ireland.

Discover what roles we currently have available by clicking the button below.

Marketing Resources

Marketing You: Creating a Personal Brand

Do you know how to get people to buy into you? Because you need to especially if you want to work in marketing.

marketing books

Best Marketing Books: 10 Must-Reads for Top Marketers

Serious marketers are always keen to keep up to date with trends and to further their marketing knowledge through self-study.

marketing tools

11 Marketing Tools All Marketers Should Use

There’s no end to the vast range of online tools that aim to boost your marketing strategy and make your marketing efforts easier to track.

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